Aired on LBCI: Farhat’s story in a national spotlight

LBCI lists the Farhat Bakery Equipment episode as a 55:38 feature that aired January 11, 2026, presented within the My Journey – من الأوّل series. 
In the show’s own words, My Journey exists to host leading Lebanese executives and document how companies evolve from “the idea” to global impact—while maintaining resilience through the shocks that shaped Lebanon’s modern history. 

From a bakery problem to a manufacturing breakthrough

One of the most powerful moments highlighted in the episode’s official clip excerpts is how Farhat’s beginnings are rooted in a very real bakery pain point: manual bread work is exhausting, inconsistent, and difficult to scale.

In the indexed transcript excerpt, the story is described as starting around 1973, when an early machine was built “next to the oven”—a practical innovation that marked the first step toward automation.
That origin aligns with Farhat’s own official “About” history, where the company traces its evolution back to 1970s Lebanon and credits its founder, Mr. Mahmoud Farhat, with moving from pita baking into shaping an early blueprint for an automatic bread line.

This is a critical point for industrial bakery decision-makers: truly scalable bakery equipment manufacturing often starts not in a boardroom, but on the production floor, where the gap between “how we bake” and “how we need to bake” becomes impossible to ignore.

Engineering leadership and the decision to keep building

The episode also highlights continuity: leadership that is technical, not symbolic. In the same excerpted transcript, Eng. Issam Farhat references his education in electromechanical engineering, and frames his role as continuing the journey of building and scaling the business.

Farhat’s public-facing brand story reinforces that the company’s identity is built around engineering and customization: the official site positions Farhat as designing, manufacturing, and servicing equipment for flatbread and pizza production lines, delivering end-to-end solutions “from Mixing to Packaging.”
In other words: Farhat is not only selling machines—it is selling process reliability.

The values behind the scale: innovation, credibility, and trust

Every industrial bakery buyer knows that the hardest part is not buying a line—it’s keeping a line running, product after product, year after year. That’s why a theme repeatedly signposted around this episode is that Farhat’s transition from a local project into a global brand rests on innovation, credibility, and trust.

Those three words map directly to what modern industrial bakeries demand:

Innovation means better bake control, smarter automation, safer combustion systems, and ovens designed around product physics—not guesswork. 
Credibility means documentation, repeatable builds, and engineering decisions that translate into uptime.
Trust is what remains after commissioning, first trials, operator training, maintenance support, and the first real production pressure test. 

Industrial bakery ovens that make flatbread consistent at scale

A “My Journey” story becomes tangible when it connects to technology that bakers can measure. For Farhat, that technology is especially visible in its industrial tunnel oven lineup—built for flatbread, pita, and multi-product baking.

On Farhat’s official product pages, the Infrared Tunnel Oven is described as a direct-fired system engineered for efficient, uniform baking in flatbread production, with high-temperature capability and modular flexibility.
The same page lists specifications such as a maximum temperature of 500°C (932°F) and a thermal energy supply range of 75–450 kW/m², plus multiple baking band options (including granite stone and steel baking bands).

Farhat’s Ribbon Burners Tunnel Oven is positioned for high-capacity industrial bakeries, describing ribbon burner technology as a path to even heat distribution and baking consistency—exactly what ribbon burners are built to do (many small flames distributed across a wide surface area for uniform heat). 

For bakeries needing a wider operating range, the Infrared with Ribbon Burners Tunnel Oven combines infrared radiant heat with multi-ribbon gas burners, emphasizing adjustable heat transfer, uniform heat distribution, and energy efficiency—while offering customizable layouts for different production spaces. 

For readers outside the engineering world, here’s the simplest translation: Farhat’s oven strategy is about controlling heat transfer (top, bottom, and timing) so that distinct flatbreads—pocket pita, Greek pita, Lebanese/Arabic bread, lavash, and beyond—can be baked consistently, at industrial speed, without losing their authentic identity. 

Industrial bakery ovens that make flatbread consistent at scale

One reason this episode resonated beyond industry audiences is that it doesn’t treat success as purely technical. Official highlighted clips emphasize an emotional message—“اشتقتلك” (“I miss you”)—framed as a message to Eng. Issam Farhat’s father, reinforcing that legacy is not a slogan; it is a responsibility carried across generations. 

What this episode signals for Lebanese manufacturing and bakery innovation

LBC’s My Journey is fundamentally about elevating Lebanese success stories to a national and international audience.
Farhat’s feature reinforces a message that matters to every industrial bakery looking for reliable partners: Lebanese manufacturing can compete globally when it pairs craftsmanship with process engineering, and when it turns bakery constraints into industrial design advantages.

That message is echoed outside of television as well: in coverage around IBA 2025 in Düsseldorf, Al Morakeb Group described Farhat as drawing attention through product quality, international partnerships, and a continued commitment to development and innovation—strengthening the same “trust + innovation” narrative highlighted in episode promotion. 

Watch The Episode: My Journey Season 3 – Episode 5 – Farhat Bakery Equipment