Flatbreads: The Rising Market and Their Sustainable Appeal
Flatbreads are more than just a culinary staple—they are a testament to how tradition meets modernity in the global baking industry. From naan to lavash and Lebanese bread, these versatile baked goods have significantly increased in popularity, reflecting changing consumer preferences. According to Allied Market Research, The global flatbread market size was valued at USD 38.8 billion in 2018, then increased to USD 41.17 billion in 2019, and is estimated to reach USD 62.8 billion by 2026, at a compound annual growth rate of 6.2% .